Continuance Intention of Online Healthcare Communities
نویسندگان
چکیده
The purpose of this research is to evaluate the continuance usage intention on online healthcare community (OHC) platform for patients and examine "doctor-OHC-patient" relationship. proposed model attempted integrate social interaction ties, shared value, trust with indirect effects relationship between determinants continuous OHC platform. empirical results showed that perceived critical mass, identity, para-social would strengthen via ties. In addition, study found values increase users' willingness continue OHC. This provides managers an in-depth understanding interaction. may also help hospitals, health policy makers, related practitioners improve way they use web advocacy guidance, provide insight into intent promoting ongoing platforms.
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ژورنال
عنوان ژورنال: Journal of Organizational and End User Computing
سال: 2022
ISSN: ['1546-2234', '1546-5012']
DOI: https://doi.org/10.4018/joeuc.302892